Strategy Creation

We have built this company around our unique ability to do more than just think outside the box.  Our top priority is to tear the… box… up.  Many web marketing firms will analyze and digitize your current business attributes.  That’s sounds great until you realize that walking into a storefront and clicking on a link are two completely different things.  The Internet isn’t just another branch of your company.  No, the Internet is a sandbox for you to build the brand and following that you have always wanted.

Relationships with our clients are founded on a few simple questions: What is your dream for your company? What do you wish people were saying about your company? What is holding you back?  Guerilla strategies begin with the end-goal in mind – why do anything without aiming for the moon?  You focus on the W‘s and let us focus on the How.

Build & Launch

What happens after we create the perfect strategy for your company?  Imagine six guerillas sitting in an office, eyes glued to computer screens, fingers flying across keyboards and thousands of ideas being implemented.  In our office, this isn’t crazy at all… it’s basic protocol.  Building campaigns can be the most time-intensive and monotonous piece of any marketing strategy.  In fact, many firms insource their campaigns to new-hires and interns.

At Guerilla, we don’t think of the build as boring, we think of it as art.  Every little part is dealt with by guerilla partners who have experience, knowledge, and excitement for the build.  After that, launching an expertly built campaign is the easy part.

Track Results

How do you know who wins if you don’t have a scoreboard?  Not only do we get you on the scoreboard, but we track your domination of the scoreboard.  Concepts like CPC, CTR, or CPA can get complicated quick!  A lot of firms will hide their results behind acronyms like these so you never get to see the full picture. That’s just plain Un-Guerilla…

We track everything we do just so you fully understand where your money is going and what it’s returning.  We pride ourselves on our choice to meet with our clients monthly (at least) for updates and brainstorming.  We may be guerillas but we consider ourselves guerillas who wear ties.

Refine & Optimize

Ever planted a flower?  Well, what happens when you plant a flower and let it fend for itself?  Yup… it dies.  What happens when you start a marketing campaign and let it fend for itself?  Oh yeh… it dies too.  Don’t let your campaigns die.  So many web marketers will start a campaign and look at it once a month or less.  This really gets guerillas up in arms!

If we consider our campaigns works of art, we wouldn’t dream of letting them fizzle and die.  We guerillas are addicted to results so we check our client’s campaigns several times a day to ensure that everything is up to spec and fix anything that is not.  In fact, we even have a name for campaigns like this: “Guerilla Approved.” Want dead campaigns? No, get Guerilla Approved now.